Management Team

Mark W. Hoffman
Chairman, CEO and Co-Founder
Mark was the CEO and co-founder of Upstream Technologies, a leading portfolio manufacturing and trading solutions provider, which was purchased by CheckFree Investment Services, now Fiserv in 2007, to deliver highly scalable and complementary capabilities to its industry leading separately managed account portfolio accounting platform. Before Upstream, Mark co-founded Lattice Trading, a highly scalable advanced Alternative Trading System that integrates order-matching with order-routing. Upon Lattice's acquisition by State Street Global Advisors (SSGA) in 1996, Mark became the Director of Electronic Trading for SSGA where he increased the Lattice Division client base to over 100 asset management institutions and led a financial engineering team that built trading algorithms for its clients. Prior to co-founding Lattice, Mark developed equity trading, financial analysis, stock selection and fund management systems for Colonial Management and EDS, among others. Mark has a B.S. in Computer Science from the University of Wisconsin.

Paul R. Samuelson
Chief Investment Officer and Co-Founder
Paul was Chief Investment Officer and co-founder of Upstream Technologies, responsible for architecting the investment processes and algorithms for the firm's asset management software. Upon the sale of Upstream in May 2007 to CheckFree Investment Services, now Fiserv, Paul was a consultant to CheckFree and a Principal for its broker dealer subsidiary. Prior to Upstream, Paul founded Samuelson Portfolio Strategies, which was acquired by Upstream in March 2002. From 1993 to 1998, Paul was Chief Investment Officer at PanAgora Investment Management, Boston and London. Paul was also a Partner, Fixed Income Securities, at Hagler, Mastrovita and Hewitt, Boston from 1991 to 1993; Vice President, Colonial Management Associates, Boston, 1986 to 1991; Consultant at Acadian Financial Management, Boston, 1981 to 1986; and Director of Portfolio Analysis at The Ford Foundation, New York. Paul graduated Phi Beta Kappa and Cum Laude from Williams College with a B.A., and holds a Ph.D. and an M.S.M. from the Massachusetts Institute of Technology.

Michael Benedek
President, CFO and Co-Founder
Michael was the Chief Financial Officer at Upstream Technologies, starting in 2002. Upon the sale of Upstream in May 2007 to CheckFree Investment Services, now Fiserv, Michael was Vice President of Advanced Trading Solutions at CheckFree and Chief Financial Officer of CheckFree Securities, CheckFree's broker dealer subsidiary. Prior to Upstream, Michael was CFO of Collectsafe, a developer of web-based anti-fraud technology. Before Collectsafe, Michael was Vice President and Co-founder of the Private Equity Group at Wit Capital Corporation (now part of UBS), a pioneer in investment banking technology, and was an associate in Cowen & Company's Private Transactions Group. Michael has a B.A. from Vassar College, a J.D. from Boston College School of Law, and is a member of the New York and Massachusetts State Bars.

Enis Simsek
Chief Technology Officer
Enis has almost 15 years of experience in software engineering, architecture and management. Prior to LifeYield, Enis spent seven years at AIR Worldwide where he was Assistant Vice President and Software Engineering Director. At AIR Worldwide, Enis was responsible for leading the development of the company's flagship natural and man-made catastrophe risk analysis software for insurers, reinsurers and financial markets. Prior to 2000, Enis was a technical manager at Farmanet A.S. where he was responsible for building that company's proprietary network connecting pharmaceutical warehouses and pharmacies, as well as the software that facilitates transactions on the network. Enis holds a B.S. in physics from Middle East Technical University in Ankara, Turkey.

Jack Sharry
EVP, Chief Marketing Officer
Jack has been a financial industry innovator for nearly 30 years as an executive at Morgan Stanley, Putnam Investments and The Phoenix Companies serving as a senior leader in sales, marketing, product development and distribution strategy. While at Phoenix, Jack led a team which developed the first multi-manager wholesale distribution model for advisory platforms and the first income guarantee on an advisory program. Jack is Chairman of the Money Management Institute's (MMI) Digitally Enhanced Advice Committee. He is the author of a series of research papers on Goals-based Wealth Management. Jack has been recognized as an MMI Pioneer, a select group of industry leaders and was awarded the 2013 MMI Chairman's Award for retirement income thought leadership. Jack has a B.A. from the University of Connecticut.

Martin Cowley
EVP, Product Development
Martin was an EVP, Software Engineering and then the CTO of Upstream Technologies, responsible both for the technology and product management of Upstream's portfolio management and trading solutions. After the sale of Upstream to CheckFree Investment Services (now Fiserv) in 2007, Martin continued to lead the development of the Upstream products as VP of Software Development for Advanced Trading Solutions, overseeing the integration of those systems with Fiserv's industry-leading APL portfolio accounting and trading system. He also maintained a close involvement in defining Fiserv's future technology and product direction for its trading solutions in general. His role at Fiserv later expanded to cover the development of Fiserv Investment Services' corporate actions, trade settlement and fee billing systems. Before joining Upstream, Martin was Lead Technical Architect for AIT Group (now Portrait Software), a provider of web-based CRM software to the financial services industry, where he developed software solutions for Barclays and Key Bank, amongst others. Prior to AIT, Martin's consulting, management and programming roles included positions with Logica and Aviva in the UK. Martin holds a B.Sc. in Computer Systems Engineering and a M.Sc. in Computing Science, both from the University of East Anglia in Norwich, UK.

Thomas Prior
EVP, Advisor Support
Tom has over 25 years of experience in technology, with particular focus on financial technology. Tom was Head of Sales at Upstream Technologies from 2002 until it was acquired by CheckFree, now Fiserv, in 2007. Before Upstream, Tom held a number of senior sales positions, including Director of Sales at Zantaz, a provider of compliance technology to the financial services industry; Vice President of Sales for Quote.com, a financial applications and tools provider later acquired by Lycos; and Director of Sales at Information Access Company, a Thomson Corporation company. Tom holds a B.A. from the University of Massachusetts.

Steve Zuschin
EVP, Direct-to-Advisor Sales
Steve has over ten years of experience in finance services, advisor technology and sales. Formerly, Steve was Director of Business Development at HiddenLevers, a risk analysis and proposal generation system dedicated to increasing transparency around measuring and illustrating investment risk. From 2012 until October 2017, Steve worked with financial advisors on implementing technology into their practices. Before HiddenLevers, Steve worked as a financial representative at Northwestern Mutual Financial Network. Steve holds a Bachelor’s degree in Financial Management from California State University - Chico.

Harry Bartle
SVP, Enterprise Sales
Harry has over 18 years of experience in enterprise sales, financial services and advisor technologies sales. Prior to LifeYield, Harry was the Enterprise Sales Director at Linedata, where he ran all business development efforts for its fund services team, targeting asset managers, private equity and trust companies. Before Linedata, Harry held leadership roles at Infinata and helped pioneer Robo-Advisor Sales at Financial Engines. He began his career as a Regional Vice President at John Hancock Life Insurance Company. Harry holds a B.A. in Economics from State University of New York College at Cortland.